I’ve developed, concepted, and produced packaging for most major retailers. This includes Walmart, Target, Stein Mart, Bloomingdale’s, Macy’s and Bed Bath & Beyond. Much of my packaging design has been in the bedding industry. Even though the vertical can be somewhat limited, there is a great deal of diversity when it comes to product features and target audiences!
Concept packaging focused on college students and back to school marketing. It was developed under Hollander Home Fashions’ youth-oriented label, LC Gen. The packaging itself is fun and pop driven, with strong contrast and colorful visuals.
Packaging created under the Ralph Lauren license. I worked within Ralph Lauren's styleguide and adapted their branding to better suit luxury bedding products.
Packaging exclusively designed for Bed, Bath & Beyond, under the Therapedic brand. The focus of the packaging is to assist the consumer in choosing the best pillow that fits their sleep preferences.
Concept packaging meant to raise awareness about climate change, developed under Hollander Home Fashions’ renewable focused label, LC Green. The pillows are made from both recycled and environmentally conscious materials.
Pillow packaging created under the Ironman branding. The box features a die cut window that allows the customer to feel the resiliency of the pillow. The packaging adheres to Ironman’s brand standards. At the same time the packaging maintains a light soft look, that reflects the product.
Concept packaging focused on college students and back to school marketing. It was developed under Hollander Home Fashions’ youth-oriented label, LC Gen. The packaging itself is fun and quirky, focusing on typography and graphic elements.